Daily Archives: Wednesday March 25th, 2015

All politics is local. To what degree is that also true for quick-service brand marketing? Writing in her Talk of the Town column in QSRMagazine.com (QSRM), Nicole Duncan sees location-specific marketing as the new wave of social media. Duncan’s post, titled “Brands localize their social media presence to foster a […]

Fornino chef Karl Wilder, writing for HuffingtonPost.com on “How To Franchise With Integrity… and Control,” discusses a recent experience that gave him new insight into how a franchise may adapt and grow in diverse cultures. Known for his three artisanal New York City pizza establishments, Wilder was recently given the […]

The Seattle City Council unanimously voted to raise the city’s minimum wage to $15 per hour. The measure, championed nationwide by labor advocates, including fast-food franchise employees, also had overwhelming public support, as well as validation from academics and economic theorists. And yet, the devil is in the details of […]

After a brutal winter, pent-up demand has tourism-driven economies, including eating and drinking establishments, anticipating a buoyant summer season. In their web article, “Restaurants To Add More Than Half-Million Summer Jobs,” limited-service retail observer QSRMagazine.com (QSRM) is reporting on another factor for restaurant retailer optimism — projected summer job figures. […]