{"id":505,"date":"2015-03-25T12:04:45","date_gmt":"2015-03-25T19:04:45","guid":{"rendered":"http:\/\/sintelsystemspos.com\/?p=505"},"modified":"2015-03-20T16:05:13","modified_gmt":"2015-03-20T23:05:13","slug":"franchise-expansion-in-a-diverse-world","status":"publish","type":"post","link":"https:\/\/sintelsystemspos.com\/es\/franchise-expansion-in-a-diverse-world\/","title":{"rendered":"Franchise Expansion In A Diverse World"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.sintelsystems.com\/wp\/wp-content\/uploads\/2013\/10\/franchise.jpg\"><img decoding=\"async\" class=\" size-medium wp-image-6849\" src=\"https:\/\/www.sintelsystems.com\/wp\/wp-content\/uploads\/2013\/10\/franchise-300x157.jpg\" alt=\"franchise\" width=\"300\" height=\"157\" align=\"left\" \/><\/a>Fornino chef Karl Wilder, writing for HuffingtonPost.com on \u00abHow To Franchise With Integrity\u2026 and Control,\u00bb discusses a recent experience that gave him new insight into how a franchise may adapt and grow in diverse cultures.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Known for his three artisanal New York City pizza establishments, Wilder was recently given the opportunity to consult with the Magnolia Bakery franchise to create a caf\u00e9 menu for new stores in the Middle East.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Chef Wilder presents a list that would benefit any current, or potential, franchisers and franchisees:<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Retain control.<\/b><\/span><\/p>\n<p class=\"p1\">\u00abJust like a co-op, retain the right to charge an assessment for additional costs for work done in the interest of the franchisee,\u00bb Wilder writes. \u00abThis might be additional staff training, special menus or product development for a specific market.\u00bb<\/p>\n<p class=\"p2\"><b>Own your name.<\/b><\/p>\n<p class=\"p1\"><span class=\"s1\">Wilder cautions franchisers about the world&#8217;s culture of imitators, and writes, \u00abIf you don&#8217;t protect the rights to your name worldwide, there is nothing to stop China from opening under the same name and creating similar food.\u00bb<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Be responsible for your food.\u00a0<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u00abIf you are famous for your tacos, make sure they source ingredients with the same integrity you do,\u00bb Wilder advises. \u00abYou can even specify brands and drop ship products that are not locally available.\u00bb\u00a0<\/span><\/p>\n<p class=\"p2\">However, franchises must learn to\u2026<\/p>\n<p class=\"p2\"><b>Adapt for local markets.<\/b><\/p>\n<p class=\"p1\"><span class=\"s1\">\u00abThink globally, act locally within your markets,\u00bb says Wilder, who is currently working with Fornio CEO Michael Ayoub to develop non-pork soppressata, pancetta, and prosciutto for markets that forbid pork. Again, Wilder, \u00abIf you are going into Key West, you need a conch on the menu, if headed into San Francisco, a vegan, gluten-free version of your product would be very appropriate.\u00bb<\/span><\/p>\n<p class=\"p2\"><b>Visit often.<\/b><\/p>\n<p class=\"p1\"><span class=\"s1\">\u00abCheck the integrity of your franchises. Taste the food. Engage in additional staff training if needed. Never be a negligent parent,\u00bb Wilder writes. \u00abAs your family of restaurants grows, the amount of careful training and supervision needed grows as well.\u00bb<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Have fun.\u00a0<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Finally, he asks, \u00abHow exciting is it to have something that other cities or cultures want to share?\u00bb and concludes, \u00abEnjoy your expansion!\u00bb<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Read Chef Karl Wilder&#8217;s full HuffingtonPost.com post <a href=\"http:\/\/www.huffingtonpost.com\/karl-wilder\/how-to-franchise-with-int_b_5433061.html\" target=\"_blank\"><span class=\"s2\">here<\/span><\/a>.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Just as we happily share our vast point of sale (POS) experience and expertise with startup owners in order to help them make the best decisions from the very beginning, we at Sintel Systems are happy to share articles and commentary about the retail franchise market.<\/span><\/p>\n<p class=\"p2\">If you\u2019re considering starting a franchise business, you might not realize how important it is to choose the right point of sale (POS) provider for your long-term success.<\/p>\n<p class=\"p1\"><span class=\"s1\">Most people are aware that a POS system goes far beyond the cash register, but they may not be aware that a well-executed POS system is an essential cornerstone for success \u2014 not just in processing transactions but in areas such as strategic decision-making and customer relations management (CRM). And, let\u2019s face it, your POS system is the gateway to your money.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Don\u2019t wait until late in the game to plan for your POS system. The benefits of establishing an early relationship with your POS company are many \u2014 not just in demystifying the process and determining the optimal system, but <i>even before you decide on a franchise direction<\/i>.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">At Sintel Systems, we happily share our vast experience and expertise in restaurant franchise and geographic growth trends, such as the growing gourmet burger market and explosive growth in Central and South American thanks to our ability to deliver full-service analytical POS systems to emerging markets.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Sintel enhances our customers&#8217; success by turning POS data into strategic decisions, allowing larger franchises to grow and providing startups the foundation for future growth from the very beginning by acting as a franchise incubator, nurturing their businesses for the long haul.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Sintel Systems is unique in that we are the only full-service POS provider, from software development to our unparalleled ongoing support. We form lasting partnerships with our clients that you simply can\u2019t get from a reseller.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">To learn more about how our inside knowledge, systems and support can impact your future, call us for a complimentary phone consultation.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\"><a href=\"http:\/\/www.sintelsystems.com\/\" target=\"_blank\">Sintel Systems<\/a><\/span><span class=\"s1\">\u00a0is the only direct to end user full-service provider of tailored Point of Sale systems across retail, restaurant and service industries, including\u00a0<a href=\"http:\/\/www.sintelsystems.com\/point-of-sale\/food-service\/frozen-yogurt\" target=\"_blank\"><span class=\"s2\">frozen yogurt shops<\/span><\/a>,\u00a0<a href=\"http:\/\/www.sintelsystems.com\/point-of-sale\/food-service\/pizza\"><span class=\"s2\">pizzerias<\/span><\/a>,\u00a0<a href=\"http:\/\/www.sintelsystems.com\/point-of-sale\/food-service\/sushi\"><span class=\"s2\">sushi restaurants<\/span><\/a>,\u00a0<a href=\"http:\/\/www.sintelsystems.com\/point-of-sale\/food-service\/coffee-126\"><span class=\"s2\">caf\u00e9s<\/span><\/a>\u00a0and\u00a0<a href=\"http:\/\/www.sintelsystems.com\/point-of-sale\/retail\"><span class=\"s2\">retail stores<\/span><\/a>.<\/span><\/p>\n<p class=\"p2\">As a single source for business solutions, our experienced, knowledgeable team negotiates the complex POS landscape for you to enable you to find the right POS system for your business and budget.\u00a0<a href=\"http:\/\/www.sintelsystems.com\/point-of-sale\/pos-supplies\/hardware\"><span class=\"s2\">Hardware<\/span><\/a>\u00a0&#8211;\u00a0<a href=\"http:\/\/www.sintelsystems.com\/point-of-sale\/pos-supplies\/software\"><span class=\"s2\">Software<\/span><\/a>\u00a0&#8211;\u00a0<a href=\"http:\/\/www.sintelsystems.com\/catalog\/category\/view\/id\/534\"><span class=\"s2\">Support<\/span><\/a><\/p>\n<p class=\"p4\"><span class=\"s1\">Questions or Comments:\u00a0<a href=\"http:\/\/www.sintelsystems.com\/contacts\"><span class=\"s2\">Contact us<\/span><\/a>\u00a0855-POS-SALES\u00a0<a href=\"http:\/\/www.SintelSystems.com\"><span class=\"s2\">www.SintelSystems.com<\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fornino chef Karl Wilder, writing for HuffingtonPost.com on \u00abHow To Franchise With Integrity\u2026 and Control,\u00bb discusses a recent experience that gave him new insight into how a franchise may adapt and grow in diverse cultures. Known for his three artisanal New York City pizza establishments, Wilder was recently given the opportunity to consult with the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-505","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized","7":"czr-hentry"},"_links":{"self":[{"href":"https:\/\/sintelsystemspos.com\/es\/wp-json\/wp\/v2\/posts\/505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sintelsystemspos.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sintelsystemspos.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sintelsystemspos.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sintelsystemspos.com\/es\/wp-json\/wp\/v2\/comments?post=505"}],"version-history":[{"count":1,"href":"https:\/\/sintelsystemspos.com\/es\/wp-json\/wp\/v2\/posts\/505\/revisions"}],"predecessor-version":[{"id":506,"href":"https:\/\/sintelsystemspos.com\/es\/wp-json\/wp\/v2\/posts\/505\/revisions\/506"}],"wp:attachment":[{"href":"https:\/\/sintelsystemspos.com\/es\/wp-json\/wp\/v2\/media?parent=505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sintelsystemspos.com\/es\/wp-json\/wp\/v2\/categories?post=505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sintelsystemspos.com\/es\/wp-json\/wp\/v2\/tags?post=505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}