Inside A Baskin-Robbins Turnaround

BaskinLogoWe enjoy reading the Q&A posts in the Franchise Players section on the website, and wish to share, in particular, the one recently with seasoned franchisee Binoy Kothari.

In his Q&A with, Kothari shares how he sought opportunities in the restaurant industry and became a franchisee, beginning with Subway in 2002.

In 2010, he purchased three struggling Baskin-Robbins ice cream shops and in one year returned them to profitability.

Given the strong presence Sintel Systems has in the retail, restaurant and service industries’ point of sale marketplace, we share these service sector growth trends with our customers and franchise hopefuls looking for key insights and opportunities in order to help them make the best decisions from the very beginning.

Today Kothari owns eighteen Subway restaurants, three Flame Broilers and seven Baskin-Robbins across California. Here are the highlights of the post, “Franchise Players: How This Seasoned Franchisee Revived 3 Struggling Baskin-Robbins Locations”:

• Kothari’s first franchise investment, in Subway, stemmed from his belief that in 2002, Los Angelenos were beginning to look for healthy choices on-the-go. Given this interest in franchises with the healthiest options, “Subway was a no brainer,” he tells

• In Kothari’s thinking, the same-day Baskin-Robbins investment was an affordable addition to his portfolio, with a strong ROI and a well-known brand with a rich heritage in the ice cream industry.

• Kothari tells that he spent $450,000 renovating all three Baskin-Robbins locations, remodeling one store and replacing equipment in all three.

• In Kothari’s opinion, franchising is the best way to own a business. “Franchisors provide the necessary structure so you can grow quickly and own multiple locations,” he says.  “Also, when you’re with a franchise, everything is streamlined — from food ordering to sales to data to marketing — making it easier than building everything from scratch.”

• Kothari tells he has a lot in the pipeline. “Currently, I have two Subways under construction in High Desert and I’m looking for sites for additional Baskin-Robbins locations in Orange County.”

Read the full post here.

For more insights into the franchise-seeking mindset, check out our related posts, A Franchise Personality Fit For A King, The Five Points Of A Franchise Star, A Veteran, A Franchise Player, and Now’s A Good Time for Good Timing.

Sintel is the only full-service, direct-to-user point of sale provider — no resellers, no middleman. From software development to franchise incubator to ongoing support, part of Sintel’s commitment to our customers and industry is to share information on how to achieve success.

Before you make your franchise move, consider calling Sintel Systems for a free phone consultation to help weigh and understand your options. We serve as a franchise incubator for clients across the retail, restaurant and service industries, forming lasting partnerships with our clients that you simply can’t get from a reseller.

If you are interested in learning more about Sintel’s point of sale (POS) systems and how our knowledge and support can impact your future success, call us for a complimentary phone consultation.
Sintel Systems is the only direct to end user full-service provider of tailored Point of Sale systems across retail, restaurant and service industries, including frozen yogurt shopspizzeriassushi restaurantscafés and retail stores.

As a single source for business solutions, our experienced, knowledgeable team negotiates the complex POS landscape for you to enable you to find the right POS system for your business and budget. Hardware – Software – Support

Questions or Comments: Contact us 855-POS-SALES

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