Pricing Insights Help Overcome Customer Irrationality
Pricing Insights Help Overcome Customer Irrationality Inc.com has some “Pricing Rules You Need to Know” to help “make the most of customer weirdness” — i.e., irrationality about pricing. Their ABCs of Pricing states, “Buyers are irrational. Predictably so,” detailing “three of the frameworks — ‘anchors,’ ‘bumps,’ and ‘charms’ — they use to […]