{"id":365,"date":"2015-03-04T00:35:06","date_gmt":"2015-03-04T08:35:06","guid":{"rendered":"http:\/\/sintelsystemspos.com\/?p=365"},"modified":"2015-03-03T09:35:45","modified_gmt":"2015-03-03T17:35:45","slug":"the-five-points-of-a-franchise-star","status":"publish","type":"post","link":"https:\/\/sintelsystemspos.com\/it\/the-five-points-of-a-franchise-star\/","title":{"rendered":"The Five Points of a Franchise Star"},"content":{"rendered":"

\"franchise\"<\/a>Just as we happily share our vast point of sale (POS) experience and expertise with startup owners in order to help them make the best decisions from the very beginning, we at Sintel Systems are happy to share articles and commentary about the retail franchise market.<\/p>\n

Forbes.com sees five factors that make a difference to influence franchise success. We’ll call them the five points of a franchise star.<\/p>\n

\u2605 Right Model<\/b><\/p>\n

Successful chains distinguish themselves from the competition. McDonald’s, for example, provides “quick, convenient and inexpensive” meals relative to traditional restaurants. KFC offers the same attributes, but focuses on chicken versus hamburgers. Dunkin Donuts’ offerings are an alternative to those same items available in convenience stores.<\/p>\n

\u2605 Right Scale<\/b><\/p>\n

The larger production scale of a standardized menu can mean cost savings from lower costs per menu. McDonald’s’ 33,510 units make for a 30.12% operating margin, whereas Wendy’s 9,792 stores manage only a 7.38% margin.<\/p>\n

\u2605 Right Scope<\/b><\/p>\n

Forbes.com points to the “cost savings associated with the offering for sale of different products by a single corporation rather than by different corporations.” This explains the higher return on assets by McDonald\u2019s and Panera Bread, who offer a larger number of products for sale, over Wendy\u2019s and Dunkin Brands.<\/p>\n

\u2605 Right Location<\/b><\/p>\n

Older franchise stores had the opportunity to cherry-pick the best locations, which in turn may reinforce the other four points in the franchise star, and lead to larger operating margins and a higher return on assets.<\/p>\n

\u2605 Right Market Saturation<\/b><\/p>\n

Franchises with less market penetration have more room to grow via new store openings over more established brands. Clearly, Potbelly benefitted from this advantage.<\/p>\n

Consider Forbes.com’s bottom line as you plan for your own star turn. “Successful franchise chains begin with the right business model, and proceed with the amassing of the right scale and scope in the right locations, until they reach optimum market saturation.”<\/p>\n

Before you make your franchise move, consider calling Sintel Systems for a free phone consultation to help weigh and understand your POS options. We serve as a franchise incubator for clients across the retail, restaurant and service industries, forming lasting partnerships with our clients that you simply can\u2019t get from a reseller.<\/p>\n

Read the full Forbes.com post\u00a0here<\/a>.<\/p>\n

Sintel Systems<\/a>\u00a0is the only full-service provider of tailored Point of Sale systems across retail, restaurant and service industries, including\u00a0frozen yogurt shops<\/a>,\u00a0pizzerias<\/a>,\u00a0sushi restaurants<\/a>,\u00a0caf\u00e9s<\/a>\u00a0and\u00a0retail stores<\/a>.<\/p>\n

As a single source for business solutions, our experienced, knowledgeable team negotiates the complex POS landscape for you to enable you to find the right POS system for your business and budget.\u00a0Hardware<\/a>\u00a0–\u00a0Software<\/a>\u00a0–\u00a0Support<\/a><\/p>\n

Questions or Comments:\u00a0Contact us<\/a>\u00a0855-POS-SALES\u00a0www.SintelSystems.com<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Just as we happily share our vast point of sale (POS) experience and expertise with startup owners in order to help them make the best decisions from the very beginning, we at Sintel Systems are happy to share articles and commentary about the retail franchise market. Forbes.com sees five factors that make a difference to […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-365","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized","7":"czr-hentry"},"_links":{"self":[{"href":"https:\/\/sintelsystemspos.com\/it\/wp-json\/wp\/v2\/posts\/365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sintelsystemspos.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sintelsystemspos.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sintelsystemspos.com\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sintelsystemspos.com\/it\/wp-json\/wp\/v2\/comments?post=365"}],"version-history":[{"count":1,"href":"https:\/\/sintelsystemspos.com\/it\/wp-json\/wp\/v2\/posts\/365\/revisions"}],"predecessor-version":[{"id":366,"href":"https:\/\/sintelsystemspos.com\/it\/wp-json\/wp\/v2\/posts\/365\/revisions\/366"}],"wp:attachment":[{"href":"https:\/\/sintelsystemspos.com\/it\/wp-json\/wp\/v2\/media?parent=365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sintelsystemspos.com\/it\/wp-json\/wp\/v2\/categories?post=365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sintelsystemspos.com\/it\/wp-json\/wp\/v2\/tags?post=365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}