{"id":218,"date":"2015-02-12T12:24:14","date_gmt":"2015-02-12T20:24:14","guid":{"rendered":"http:\/\/sintelsystemspos.com\/?p=218"},"modified":"2015-02-23T11:24:42","modified_gmt":"2015-02-23T19:24:42","slug":"pricing-insights-help-overcome-customer-irrationality","status":"publish","type":"post","link":"https:\/\/sintelsystemspos.com\/ja\/pricing-insights-help-overcome-customer-irrationality\/","title":{"rendered":"Pricing Insights Help Overcome Customer Irrationality"},"content":{"rendered":"

Pricing Insights Help Overcome Customer Irrationality<\/b><\/p>\n

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Inc.com has some “Pricing Rules You Need to Know<\/a>” to help “make the most of customer weirdness” \u2014 i.e., irrationality about pricing.\u00a0Their\u00a0ABCs of Pricing<\/a>\u00a0states, “Buyers are irrational. Predictably so,” detailing “three of the frameworks \u2014 ‘anchors,’ ‘bumps,’ and ‘charms’ \u2014 they use to decide what they\u2019ll pay for your product or services.”<\/p>\n

Querying consumers on their perceived value of a product is unreliable because they\u00a0“frequently don’t know what things are worth, and their stated preferences frequently don’t match their real-world actions. But simply taking your best guess and slapping a price tag on something usually means you’re leaving money on the table<\/a>.”<\/p>\n

Some of Inc.com’s recommendations:<\/p>\n