{"id":3521,"date":"2018-02-13T09:44:07","date_gmt":"2018-02-13T17:44:07","guid":{"rendered":"http:\/\/sintelsystemspos.com\/?p=3521"},"modified":"2018-02-12T09:44:39","modified_gmt":"2018-02-12T17:44:39","slug":"digital-tech-desires","status":"publish","type":"post","link":"https:\/\/sintelsystemspos.com\/ja\/digital-tech-desires\/","title":{"rendered":"Digital Tech Desires"},"content":{"rendered":"

\u7533\u3057\u8a33\u3042\u308a\u307e\u305b\u3093\u3001\u3053\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u305f\u3060\u4eca\u3000English<\/a>\u3000\u306e\u307f\u3067\u3059\u3002 For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

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Digital technology is critical to business today. Whether it’s restaurant<\/a> customers wanting to order online or frozen yogurt<\/a> customers wanting a digital loyalty program, convenience is key. And it could set you apart from the competition.<\/p>\n

Sintel System<\/a> is here to help boost your business. Offering mobile apps for online ordering and gift\/loyalty programs, along with complete POS systems all from a direct and single-source, means a seamless experience for both customers and businesses alike.<\/p>\n

\"Digital-Technologies-Sintel-System-POS-Point-Sale\"<\/p>\n

For a live online demo of our POS software, contact us<\/a> today. For more on digital technology and how it benefits business, read on from Nation’s restaurant News:<\/p>\n

Consumers have become accustomed to the convenience, speed and concierge-like service that digital technologies afford, especially the ability to order just about anything from their computer or smartphone and have their purchases delivered within days, even hours.<\/p>\n

More restaurant operators are hoping to get in on it.<\/p>\n

As operators roll out new technologies in the hopes of being as successful as early app-dopters like Starbucks and Dunkin\u2019 Donuts, it\u2019s critical that they understand what consumers want from mobile apps and other digital technologies, according to global market research firm The NPD Group.<\/p>\n

\u201cOperators need to develop a technology-based strategy to enable growth in a stalled market,\u201d said NPD restaurant industry analyst Bonnie Riggs.<\/p>\n

According to NPD\u2019s recent \u201cDigital Evolution of Foodservice\u201d report, the opportunity for digital technologies at restaurants is rapidly growing. In the year ended November 2017, 1.6 percent, or 960 million, restaurant visits were paid via mobile app, an increase of 50 percent over a year ago.<\/p>\n

One of the top reasons consumers are using new technologies like mobile apps is so they can order, pay and have their food ready when they arrive, NPD\u2019s report found.<\/p>\n

\u201cConsumers are just wanting more convenient food,\u201d Riggs said.<\/p>\n

Other reasons include the ability to earn rewards and loyalty points, receive specials and coupons, and look up menu items. Mobile apps have other capabilities that appeal to consumers, like remembering previous orders and suggesting add-ons or upsells.<\/p>\n

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Still, some customers aren\u2019t on board with these digital technologies, NPD found.<\/p>\n

In the year ended November 2017, two in five visits to restaurants were paid in cash. Of these digital non-users, 22 percent said they preferred to pay in cash, while 18 percent didn\u2019t want to pay service fees, and 16 percent were worried about identity theft or credit card fraud.<\/p>\n

Since it\u2019s unlikely that many brands can go completely cashless, Riggs advised operators to offer flexible payment options, avoid fees, safeguard consumer data and find ways to incentivize non-users to convert.<\/p>\n

App-plying themselves <\/strong><\/p>\n

As competition heats up, smaller chains are trying to leverage new technologies to compete with bigger operators. Executives from Los Angeles-based Klatch Coffee and Wall, N.J.-based Bubbakoo\u2019s Burritos shared how they work to meet customer needs and boost the bottom line with mobile technologies.<\/p>\n

Klatch catches on <\/strong><\/p>\n

Klatch Coffee, a four-unit, family-owned coffee chain whose tagline is \u201cwhere coffee is the conversation,\u201d was initially wary of offering a mobile app that reduces human contact.<\/p>\n

\u201cIf we lose that, we lose some of that unique value proposition,\u201d said Heather Perry, vice president of Klatch. \u201cAs we continue to grow, we want to still stand by our values.\u201d<\/p>\n

Despite the concerns, late last year Klatch, in partnership with a vendor that works with its POS provider, launched a mobile app that offers online ordering for pick-up, news and rewards points. Since launching, Klatch has racked up about 3,000 users.<\/p>\n

\u201cThe way our customers have used [the app] has surprised us,\u201d Perry said. \u201cInstead of changing the in-store experience, the app has added a secondary experience.\u201d<\/p>\n

Customers aren\u2019t necessarily taking their coffee and running, she said, but are taking advantage of the extra time to stay and chat, and even order additional items, such as the chain\u2019s housemade baked goods. That has resulted in increased visit frequency and no loss in average check.<\/p>\n

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But Klatch hasn\u2019t totally gone digital. To keep the coffee conversation going, the chain limits app usage to weekdays, and only at its three stores. The app isn\u2019t available at its licensed airport location at LAX Terminal 7.<\/p>\n

\u201cConsumer needs continually evolve,\u201d Perry said. \u201cYou have to evolve with them.\u201d<\/p>\n

Bubbakoo\u2019s sees boost<\/strong><\/p>\n

Developing a mobile app for 19-unit Bubbakoo\u2019s Burritos took some time, but it has already proven worth the effort: The company reported that 12 percent of business now comes from mobile orders.<\/p>\n

\u201cIt\u2019s the wave of the future,\u201d said Paul Altero, co-founder of Bubbakoo\u2019s. \u201cPeople do like apps, love using their phones.\u201d<\/p>\n

In addition to allowing customers to use their phones to order food, Bubbakoo\u2019s mobile app also enables order customization, promotions and specials, and push notifications. Altero said the app, developed by a third-party vendor with a monthly cost of $140 per location, was \u201ceconomical, practical.\u201d<\/p>\n

\u201cThe thing I love about the app is that it prompts upselling,\u201d Altero said. \u201cWe find average guest checks are 20 percent higher. [The app is] tied to their credit card. People just click away and don’t think about the implications.\u201d<\/p>\n

The app also has benefits for internal operations, he said, including the ability to respond to customers with specific pickup times ranging from five to 45 minutes. This feature lets Bubbakoo\u2019s deliver convenience to customers, but also eliminate wait times.<\/p>\n

\u201cNobody wants to come in and the food\u2019s not ready,\u201d Altero said. \u201cThat would be bad.\u201d<\/p>\n

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