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Self-Serve Kiosks Embraced by McDonald’s and Panera Bread<\/strong><\/p>\n McDonald’s is rolling out ‘Create Your Taste’ self-serve kiosks, enabling customers to build custom burgers as well as full menu ordering.<\/p>\n Panera Bread is also getting in on the action, combining the kiosks with Panera’s “My Panera” rewards membership.<\/p>\n Customers “love the fact” that they can save modifications as favorites or order from their history, says Blaine Hurst, Panera Chief Transformation & Growth Officer.<\/p>\n Cutting Costs<\/strong><\/p>\n It’s clear that all the big names are keeping a close eye on developments.<\/p>\n Improving order accuracy and creating shorter lines keeps customers happy, and lower operating costs for the restaurant make it a win-win for customers and merchants.<\/p>\n Wendy’s President and CFO, Todd Penegor remarked: “We’ve been able to create some efficiencies on labor across the restaurant … like customer self-order kiosks, mobile order, and mobile pay.”<\/p>\n With minimum wages increasing and cheaper automation, the shift is obvious according to Andy Puzder, the CEO of Carl’s Jr. and Hardee’s. “It’s not rocket science”, he said.<\/p>\n Panera’s Solution<\/strong><\/p>\n Job losses due to automation has been a concern for decades, but it won’t affect Panera Bread. “The consumer-facing technology results in labor savings for Panera; these hours are redeployed in the cafe. In fact, in most cases, Panera increases the number of associate hours in our cafes; and they see increases in overall guest satisfaction,” Blaine Hurst explained.<\/p>\n Sintel Systems<\/strong><\/p>\n Sintel Systems is the leading POS solution provider to the fast food<\/a>, bakery<\/a> and frozen yogurt<\/a> industries.<\/p>\n Because Sintel Systems is a single-source and direct POS provider, business owners have peace of mind knowing that their entire POS system- the gateway to revenue- is taken care of.<\/p>\n
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