{"id":920,"date":"2015-07-01T06:00:32","date_gmt":"2015-07-01T13:00:32","guid":{"rendered":"http:\/\/sintelsystemspos.com\/?p=920"},"modified":"2015-06-30T11:50:20","modified_gmt":"2015-06-30T18:50:20","slug":"the-evolution-of-websites-and-online-marketing-in-the-restaurant-industry","status":"publish","type":"post","link":"https:\/\/sintelsystemspos.com\/pt\/the-evolution-of-websites-and-online-marketing-in-the-restaurant-industry\/","title":{"rendered":"The Evolution of Websites and Online Marketing in the Restaurant Industry"},"content":{"rendered":"

Desculpe, este conte\u00fado s\u00f3 est\u00e1 dispon\u00edvel em English<\/a>. Por uma quest\u00e3o de conveni\u00eancia para o utilizador, o conte\u00fado \u00e9 mostrado abaixo no idioma alternativo. Pode clicar na liga\u00e7\u00e3o para alterar o idioma activo.<\/p>

\"marketing<\/a>Modern day internet technology provides businesses with resources, which are often free like social media, to advertise and bolster revenue. The use of such outlets has helped and transformed the restaurant industry. With little resources, restaurants can expand their marketing budget and raise profits.<\/p>\n

The Huffingtonpost.com provides these four tips to maxamize the opportunities of today’s internet age:<\/p>\n

1. Revamp Your Website to Be Locally Optimized<\/p>\n

Search Engine Optimization (SEO) is the strategy of incorporating targeted key words into your website content to help increase traffic. SEO targets images, local, video, and academic searches.<\/p>\n

For restaurants seeking local customers, it is important to use focus words that appear based on searches in your area. Googles Keyword Planner is a free tool, which provide lists of words users are searching for. Site content should be structured to include target words, which will make it easier for your target demographic to find you online.<\/p>\n

Google My Business is a service that allows people to search your business on Google, Google Maps, and Google+. Sign up to make it easier for customers to find the business they are looking for.<\/p>\n

2. Offer Online Ordering<\/p>\n

Customers welcome the convenience of online ordering. Online ordering is is more profitable because consumers are more likely to buy a greater amount of food. They also provide a better ordering experience; therefore, increasing loyalty and satisfaction.<\/p>\n

Not only are customers likely to spend more, costly mistakes from human error are prevented. Through automated systems buyers requests exactly what they want, which eliminates errors employees mishearing or forgetting to ask about a certain component. Customers can choose to pay upon pick up or once the order is submitted. Money from paid online orders is deposited directly into your bank account.<\/p>\n

Programs, such as NetWaiter, make it easy to implement online ordering into your restaurants daily operations.<\/p>\n

3. Use Social Media to Build Your Business<\/p>\n

Social media allows business to engage with customers on a personal level and should\u00a0 be a key component of your marketing campaign. Instead of focusing heavily on content, businesses should focus on interacting with their target market. The main things to remember when rolling out your social media strategy is:<\/p>\n