{"id":284,"date":"2015-02-21T00:40:51","date_gmt":"2015-02-21T08:40:51","guid":{"rendered":"http:\/\/sintelsystemspos.com\/?p=284"},"modified":"2015-02-23T11:41:24","modified_gmt":"2015-02-23T19:41:24","slug":"study-evaluates-quick-service-and-fast-casual-consumer-motivations","status":"publish","type":"post","link":"https:\/\/sintelsystemspos.com\/ru\/study-evaluates-quick-service-and-fast-casual-consumer-motivations\/","title":{"rendered":"Study Evaluates Quick-Service and Fast Casual Consumer Motivations"},"content":{"rendered":"<p><a href=\"http:\/\/www.sintelsystems.com\/wp\/wp-content\/uploads\/2013\/06\/164022065.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-5935\" src=\"http:\/\/www.sintelsystems.com\/wp\/wp-content\/uploads\/2013\/06\/164022065-300x200.jpg\" alt=\"164022065\" width=\"300\" height=\"200\" \/><\/a><\/p>\n<p>A study, titled \u201cDining Out in America: The Impact of New Menu Items, Value and Nutrition,\u201d conducted by market research firm\u00a0Placed Insights\u00a0and quoted in\u00a0Nation&#8217;s Restaurant News, concludes that new menu items and value are driving consumer traffic at quick-service and fast casual chains.<\/p>\n<p>The study recorded which characteristics of a restaurant were most important including taste, price, nutrition, convenience and menu variety to consumers. More than 13,000 consumers reported on their restaurant choices over a 30-day period.<\/p>\n<p>Menu developments played a key role in diners\u2019 choosing Quiznos, KFC, Taco Bell and Little Caesars, while value-conscious consumers continued to look to McDonald&#8217;s and Burger King.<\/p>\n<p>The report also asked those surveyed, \u201cAfter seeing or hearing an advertisement for a new fast-food item, did you purchase that item in the next 30 days?,\u201d with results identifying 36.5% of responders as \u201cearly menu adopters.\u201d Quiznos out-performed all others in this regard as early menu adopters were 19% more likely than regular customers to visit a Quiznos restaurant.<\/p>\n<p>Respondents were also asked about value menus at McDonald&#8217;s, Burger King and Wendy&#8217;s. The Dollar Menu at McDonald&#8217;s garnered an impressive 77.3% of all orders, with the Right Price Right Size menu at Wendy&#8217;s coming in second at 59.5%. Burger King achieved 58% with its BK Value Menu.<\/p>\n<p>Read the full post\u00a0<a href=\"http:\/\/nrn.com\/consumer-trends\/menu-innovation-value-drive-limited-service-traffic\" target=\"_blank\">here<\/a>.<\/p>\n<p>Sintel Systems\u00a0is a quality provider of tailored Point of Sale systems across retail, restaurant and service industries, including\u00a0frozen yogurt shops,\u00a0pizzerias,\u00a0sushi restaurants,\u00a0caf\u00e9s\u00a0and\u00a0retail stores.<\/p>\n<p>As a single source for business solutions, our experienced, knowledgable team negotiates the complex POS landscape for you to enable you to find the right POS system for your business and budget.\u00a0\u00a0<a href=\"http:\/\/www.sintelsystems.com\/point-of-sale\/pos-supplies\/hardware\" target=\"_blank\">Hardware<\/a>\u00a0&#8212;\u00a0<a href=\"http:\/\/www.sintelsystems.com\/point-of-sale\/pos-supplies\/software\">Software<\/a>\u00a0&#8212;\u00a0<a href=\"http:\/\/www.sintelsystems.com\/catalog\/category\/view\/id\/118\">Support<\/a><\/p>\n<p>Questions or Comments: <a href=\"http:\/\/www.sintelsystems.com\/contacts\">Contact us<\/a> 855-POS-SALES <a href=\"http:\/\/www.sintelsystems.com\/\">www.SintelSystems.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A study, titled \u201cDining Out in America: The Impact of New Menu Items, Value and Nutrition,\u201d conducted by market research firm\u00a0Placed Insights\u00a0and quoted in\u00a0Nation&#8217;s Restaurant News, concludes that new menu items and value are driving consumer traffic at quick-service and fast casual chains. The study recorded which characteristics of a restaurant were most important including [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-284","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized","7":"czr-hentry"},"_links":{"self":[{"href":"https:\/\/sintelsystemspos.com\/ru\/wp-json\/wp\/v2\/posts\/284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sintelsystemspos.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sintelsystemspos.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sintelsystemspos.com\/ru\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sintelsystemspos.com\/ru\/wp-json\/wp\/v2\/comments?post=284"}],"version-history":[{"count":1,"href":"https:\/\/sintelsystemspos.com\/ru\/wp-json\/wp\/v2\/posts\/284\/revisions"}],"predecessor-version":[{"id":285,"href":"https:\/\/sintelsystemspos.com\/ru\/wp-json\/wp\/v2\/posts\/284\/revisions\/285"}],"wp:attachment":[{"href":"https:\/\/sintelsystemspos.com\/ru\/wp-json\/wp\/v2\/media?parent=284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sintelsystemspos.com\/ru\/wp-json\/wp\/v2\/categories?post=284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sintelsystemspos.com\/ru\/wp-json\/wp\/v2\/tags?post=284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}