{"id":3523,"date":"2018-02-14T09:44:54","date_gmt":"2018-02-14T17:44:54","guid":{"rendered":"http:\/\/sintelsystemspos.com\/?p=3523"},"modified":"2018-02-12T09:45:11","modified_gmt":"2018-02-12T17:45:11","slug":"traffic-impact-via-social-media","status":"publish","type":"post","link":"https:\/\/sintelsystemspos.com\/zh\/traffic-impact-via-social-media\/","title":{"rendered":"Traffic Impact via Social Media"},"content":{"rendered":"

\u5bf9\u4e0d\u8d77\uff0c\u6b64\u5185\u5bb9\u53ea\u9002\u7528\u4e8eEnglish<\/a>\u3002 For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

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This blog has previously noted the best strategies for leveraging social media to draw customers into your business.<\/p>\n

Today we hear from Nation’s Restaurant News who report on how the big guns are utilizing the platforms:<\/p>\n

Social media continues to grow in both use and impact, and restaurant marketing departments are seeking tools to help them allocate time, energy and money toward the platforms.<\/p>\n

Raleigh, N.C.-based Reveal Mobile Inc., a company that measures foot traffic through smartphone app use, recently looked at social-media events at Chick-fil-A, McDonald\u2019s and Wendy\u2019s and matched that to location-based data.<\/p>\n

\u201cWe looked at these campaigns that were running for Chick-fil-A, Wendy\u2019s and McDonald\u2019s to see if foot traffic was increasing or decreasing while they were happening,\u201d said Matthew Davis, Reveal Mobile\u2019s chief marketing officer, in an interview this week.<\/p>\n

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Reveal Mobile<\/span><\/div>\n<\/div>\n

Reveal\u2019s analysis found that company-initiated campaigns tended to sustain traffic longer and more effectively than the organic, sizzling-hot social-media events, Davis explained.<\/p>\n

Reveal correlated its location-based data to Chick-fil-A\u2019s September breakfast-item giveaway for app users, McDonald\u2019s \u201cRick and Morty\u201d-linked Szechuan Sauce offer in October and Wendy\u2019s viral customer-initiated chicken nuggets Twitter splash in April.<\/p>\n

Reveal Mobile\u2019s data, which harvests app location data from about 30 million active opt-in users daily, found the Chick-fil-A company-produced breakfast giveaway campaign produced the most sustained traffic, Davis said.<\/p>\n

\u201cCompared to the Chick-fil-A data, which saw a steady increase in foot traffic during the period, the #NuggsForCarter campaign saw a quick boost and then it dropped off to lower levels than they were before,\u201d Davis explained.<\/p>\n

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\u201cTo me, it speaks to the ephemeral nature that it was a social-media Twitter campaign,\u201d he said. \u201cIt came in hot and went out fast.\u201d<\/p>\n

The chicken nuggets boost, which was created by a teenager\u2019s Twitter challenge that was eventually picked up on national television, still provided benefits for the Dublin, Ohio-based burger chain, Davis said.<\/p>\n

\u201cIf you are a company like Wendy\u2019s and are able to benefit from a lot of additional foot traffic from a social-media viral campaign, you\u2019d be ecstatic,\u201d he said.<\/p>\n

Atlanta-based Chick-fil-A, on the other hand, did see a meaningful rise in traffic with its giveaway campaign throughout the month of September, Davis said.<\/p>\n

\u201cChick-fil-A has a sophisticated app, and they are putting together a smart campaign,\u201d he said.<\/p>\n

For Oak Brook, Ill.-based McDonald\u2019s Corp., the Szechuan Sauce offer, aimed at fans of the cartoon \u201cRick and Morty,\u201d was a double-edged sword, producing long lines of customers standing outside of its restaurants on a Saturday. But some restaurants didn\u2019t have or ran out of sauce, leading to protests.<\/p>\n

\u201cNot all social-media viral campaigns result in a jump in traffic,\u201d Davis said. McDonald\u2019s didn\u2019t register a significant impact on its Saturday sauce offer, he noted.<\/p>\n

\u201cWhen you look at the daily trends, the spikes in [McDonald\u2019s] traffic were always on a Sunday,\u201d he said. \u201cMcDonald\u2019s gets most of its traffic on Sundays, according to our data.\u201d<\/p>\n

That pattern held for the sauce offer, he said.<\/p>\n

Brian Handly, Reveal Mobile CEO, said his company\u2019s data, which pinpoints latitude and longitude of users and segments audience profiles, is a way for retail marketers to learn more about their consumers\u2019 behaviors, such as where they go before a restaurant stop and where the go after.<\/p>\n

\u201cWe get a pretty good history of where users are going in the physical world,\u201d Handly said.<\/p>\n

Davis said the data will eventually provide deep insights for restaurant marketers.<\/p>\n

\u201cWhat the future holds \u2014 we\u2019re not there yet \u2014 is the ability to marry foot-traffic data with the point-of-sale data to see which areas of the country follow the downloading and usage of the app and lead to an increase in sales,\u201d he said.<\/p>\n

\"Hardware-Software-Services-Sintel-Systems-POS-Online-Delivery-Drive-Thru-Tablet-Ipad-Restaurants-traffic\"<\/p>\n

Sintel Systems<\/p>\n

If you are seeking a solid tablet<\/a> or professional series Point of Sale (POS) solution look no further than Sintel Systems direct and one-stop solution. At Sintel Systems<\/a>, we consider our customers partners, and we share in success. That why we offer a single-source solution for all POS<\/a> needs, and a support plan to cover every aspect: Hardware<\/a>, software<\/a> and all services including embedded merchant account services.<\/p>\n

So whether you’re an established restaurant looking to update an old system or a brand new opening, look to Sintel Systems for the best Full Service<\/a> and QSR \/ Fast Food<\/a> restaurant POS systems. Offering private cloud services, online ordering<\/a>, delivery, drive thru<\/a> and more, Sintel Systems is the perfect partner to help your serve your customers, their way.<\/p>\n

For more information, contact us<\/a> today.<\/p>","protected":false},"excerpt":{"rendered":"

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