{"id":479,"date":"2015-03-22T06:56:50","date_gmt":"2015-03-22T13:56:50","guid":{"rendered":"http:\/\/sintelsystemspos.com\/?p=479"},"modified":"2015-03-20T15:58:16","modified_gmt":"2015-03-20T22:58:16","slug":"value-added-resellers-challenged-by-direct-to-end-user-pos-models","status":"publish","type":"post","link":"https:\/\/sintelsystemspos.com\/zh\/value-added-resellers-challenged-by-direct-to-end-user-pos-models\/","title":{"rendered":"Value Added Resellers Challenged By Direct To End User POS Models"},"content":{"rendered":"

\"www.sintelsystems.com\"<\/a>Change in the point of sale (POS)<\/a> landscape is fast-paced and fraught with the creative destruction typified by new enabling technologies and business models.<\/p>\n

Take, for example, a post we spotted at PointofSale.com, “The New POS Model: Direct to End User?” The post states that the existing model of value added resellers (VARs), that of being middlemen between point of sale (POS) <\/a>providers and end users, is now being challenged by direct-to-merchant POS solutions.<\/p>\n

As the only full-service point of sale (POS) provider<\/a> \u2014 from software<\/a> development to franchise incubator to ongoing support<\/a> \u2014 part of Sintel’s commitment to our customers and industry is to share information on how to achieve success. Whether you’re a first-time franchise hopeful, a small business owner or an established chain, it’s always smart to stay on top of information technology.<\/p>\n

Here are a few more of the highlights of the PointofSale.com post, below, followed by Sintel’s take on what’s currently happening, given our unique, direct to end user, POS point of view.<\/p>\n

\u2022 The new wave of “small footprint” systems elbowing their way into the traditional POS structure includes Square, Flint and eMobile. Features touted include the following:<\/strong><\/p>\n

– Low-priced, often tablet-based, hardware and software “Pick and Play” alternatives
\n– Lower transaction fees in an era of increased processing fees which went into effect back in January, 2013<\/p>\n

\u2022 Square, which has recently become one of the largest mobile payment processing POS providers, has introduced the Square Stand which transforms an iPad into a low-profile, true POS system. Inexpensive and simple, the Square Stand is likely to be attractive to retail, restaurant and hospitality venues. PointofSale.com writes, “Their payment processing fee is one of the lowest in the industry, giving a merchant the option of paying a blanket rate of $275 per month with no individual fees, or 2.75% per sale with no monthly fees.”<\/p>\n

\u2022 Flint allows retailers to use a phone or tablet to take a picture of customer credit cards to receive payment. Flint’s fees for debit card transactions are 1.95% + $0.20 per charge, and 2.95% + $0.20 for credit cards.<\/p>\n

\u2022 Another POS solution business model positioned to retailers is Sales as a Service (SaaS), essentially a bundled POS solution that can include everything a retailer needs: hardware, software, credit card processing, security and infrastructure. PointofSale.com notes the steady revenue stream created by such a service provided by a “middle man.”<\/p>\n

\u2022 PointofSale.com, writing to its decidedly VAR readership, provides a list of “hard” questions for VARs considering these changes in their business plan:<\/p>\n

– Is your corporate mindset ready to change?
\n– Is your staff, technical and sales, prepared to offer and support a new model?
\n– Is the company solvent enough to fund it in the short term?
\n– Will your vendors be flexible as you transition?<\/p>\n

As a direct to end user provider of robust POS systems<\/a>, we form lasting direct to end user partnerships with our clients that you simply can\u2019t get from an POS-affiliated reseller. Our service and offerings allow larger franchises to grow and providing startups the foundation for future growth from the very beginning by acting as a franchise incubator. Our expertise can help you avoid common pitfalls of entry into this thriving but complex industry \u2014 including the challenge of using technological advances to meet customer expectations<\/p>\n

Whether you’re a first-time franchise<\/a> hopeful, a small business owner or an established chain, it’s always smart to stay on top of technological, and social, industry trends.<\/p>\n

If you are interested in learning more about Sintel\u2019s POS systems and how our knowledge and support can impact your future success, call us for a \"www.SintelSystems.com\"<\/a>complimentary phone consultation.<\/p>\n

Check out the PointofSale.com post\u00a0here<\/a>.<\/p>\n

Sintel Systems<\/a>\u00a0is the only full-service provider of tailored Point of Sale systems across retail, restaurant and service industries, including\u00a0frozen yogurt shops<\/a>,\u00a0pizzerias<\/a>,\u00a0sushi restaurants<\/a>,\u00a0caf\u00e9s<\/a>\u00a0and\u00a0retail stores<\/a>.<\/p>\n

As a single source for business solutions, our experienced, knowledgeable team negotiates the complex POS landscape for you to enable you to find the right POS system for your business and budget.\u00a0Hardware<\/a>\u00a0–\u00a0Software<\/a>\u00a0–\u00a0Support<\/a><\/p>\n

Questions or Comments:\u00a0Contact us<\/a>\u00a0855-POS-SALES\u00a0www.SintelSystems.com<\/a><\/p>\n

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