Archivi giornalieri: 5 maggio 2015

One important consideration before entering into a franchise agreement is determining exactly how search engine optimization (SEO) and social media matters are to be handled. Writing in her regular column in HuffingtonPost.com, Allie Gray Freeland, Public Relations Director at iAcquire, says that when it comes to SEO and franchises, the […]

Dreaming of franchising? Fantastic! You’re ready for a life change and the market is heating up. But before you take the plunge, make sure your due diligence includes interviews with existing franchisees who can say, “Been There, Done That.” We strongly agree with an Entrepreneur.com post we spied, “Interviewing Existing […]

Retailers have been tracking traffic and measuring conversion rates for decades, but are franchisors and their franchisees on the same page? And if so, who pays for it? Author Mark Ryski, CEO and founder of HeadCount, says, “I see a consistent disconnect between franchisors and franchisees when it comes to […]

The recent National Labor Relations Board (NLRB) ruling, that McDonald’s is considered to be a co-employer along with the owner of a franchise, continues to send shockwaves in the fast-food sector of the economy. As one example, California is expected to pass S.B. 610, called the California Franchise Relations Act, […]