Daily Archives: quinta, 12 de fevereiro de 2015

The Takeaway From Groupon’s Sacking Of CEO Andrew Mason (part 1) A long slide in the fortunes at deal-a-day pioneer Groupon, including a significant drop in fourth-quarter earnings and 24% reduction in the company’s value, resulted in the ouster of CEO Andrew Mason late last week. In his already infamous exit […]

Pricing Insights Help Overcome Customer Irrationality   Inc.com has some “Pricing Rules You Need to Know” to help “make the most of customer weirdness” — i.e., irrationality about pricing. Their ABCs of Pricing states, “Buyers are irrational. Predictably so,” detailing “three of the frameworks — ‘anchors,’ ‘bumps,’ and ‘charms’ — they use to […]

Are Mobile Devices the New Currency? The Point of Sale News asks, “How Close Are We to Cashless Commerce?” and answers with 2020 vision: the prediction that mobile payments may replace cash and credit cards by as soon as 2020 according to the Pew Research Center’s Internet & American Life Project […]

5 Restaurant Trends to Watch This Spring The birds are chirping, kids are once again playing outside, and your allergies are acting up. This can only mean one thing: spring has finally sprung. Last month, Nation’s Restaurant News published an article titled 5 Restaurant Trends to Watch This Spring. Mediterranean […]