Pricing Insights Help Overcome Customer Irrationality
Pricing Insights Help Overcome Customer Irrationality Inc.com has some „Pricing Rules You Need to Know“ to help „make the most of customer weirdness“ — i.e., irrationality about pricing. Their ABCs of Pricing states, „Buyers are irrational. Predictably so,“ detailing „three of the frameworks — ‚anchors,‘ ‚bumps,‘ and ‚charms‘ — they use to […]