Keeping customers happy is key to loyalty, so offering an array of ordering options is an important strategy. Online ordering and delivery are spreading like wildfire, and if drive-thru is an option, you’d be foolish not to implement it.
Which is exactly what Chipotle is doing.
As reported by Fortune:
Executives, during a meeting with investors on Tuesday, announced that the food chain would be testing a “vehicular pickup window” at a restaurant in Ohio this fall, reports Business Insider.
“We need to evolve the Chipotle experience,” Chief Marketing Officer Mark Crumpacker said during a call to investors, according to the report.
Twitter users were longing for a drive thru just a few hours ago, and now it seems that their prayers may soon be answered.
The burrito restaurant has been struggling amid reports of food poisoning this week in Virginia, a flashback to the company’s 2015 nationwide incident that saw 120 Boston College students fall ill with Norovirus and 52 people in other states get sickened from E. Coli, according to the Huffington Post.
Sintel Systems is a leading direct and single-source for all POS needs. If you’re looking for mobile and online ordering, delivery, drive-thru, kitchen displays, or simply need to upgrade your hardware or software, contact us today or browse the website to learn more.