Pricing Insights Help Overcome Customer Irrationality
Pricing Insights Help Overcome Customer Irrationality Inc.com has some « Pricing Rules You Need to Know » to help « make the most of customer weirdness » — i.e., irrationality about pricing. Their ABCs of Pricing states, « Buyers are irrational. Predictably so, » detailing « three of the frameworks — ‘anchors,’ ‘bumps,’ and ‘charms’ — they use to […]