Customers at participating locations will receive a free sub of equal or lesser value with the purchase of a 30oz soda and a six inch or footlong.
The promotional ad encourages the buyer to share with a loved one or help someone in need.
Subway’s National Sandwich Day campaign will launch a larger movement, the chain calls #SaveLunchBreak.
The quick service restaurant recently canvased lunch habits of working American professionals in a survey. The study revealed:
• 7 in 10 Americans take less than a 30 minute lunch break and 3% don’t take one.
• Millennials are more likely to take a lunch break of 15 min or less compared to Generation X.
• More than half of workers would like to take a nap on their lunch break. Millennials took the lead with 57% as to 46% of Gen. X.
• 49 percent stated they would have healthier eating habits if they took longer lunch breaks.
“We discovered that people around the country are experiencing a ‘recess withdrawal’ and rarely taking lunch,” said corporate dietitian for Subway, Lannette Kovachi, in a comment. “As a result, we saw the opportunity to champion a ‘fresh intake’ on the lunch break and encourage our consumers to replenish their mind and body by taking a breather before the afternoon ahead.”
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