Pricing Insights Help Overcome Customer Irrationality
Pricing Insights Help Overcome Customer Irrationality Inc.com has some «Pricing Rules You Need to Know» to help «make the most of customer weirdness» — i.e., irrationality about pricing. Their ABCs of Pricing states, «Buyers are irrational. Predictably so,» detailing «three of the frameworks — ‘anchors,’ ‘bumps,’ and ‘charms’ — they use to […]