Cup Secrets – Frozen Yogurt


What’s in Your Cup?


There’s no way you’ve been to your favorite frozen yogurt store and not noticed the different cup sizes and designs. So is it a simple matter of choice? No chance.

There is an incredible list of variables that affect the way we eat. Time of day, who we are with, emotions, familiarity with food, all affect what we eat and how much.

And so of course does the delivery of your food. Be it plate, bowl, cup or box, the larger the container, the more we eat. This is related to what we see as an appropriate portion, and the effects are more pronounced when the food is self-served.

In a series of studies, participants served themselves ice cream and ate 31% more from a 34oz vs. a 17oz bowl. Forty students at a Super Bowl party served and ate 53% more chips from 4l vs. 2l bowls, 161 moviegoers served and ate 53% more popcorn from 240gm vs. 120gm buckets, and 158 moviegoers served and ate 34% more stale popcorn from 240gm vs. 120gm buckets.

Interestingly, it even works with spoons. By increasing a spoon size by only one oz, consumers ate up to 14.5% more ice cream.

So it becomes clear why you’re really offered those 32oz cups. Frozen yogurt stores sell by weight, and a bigger container self-served means a fuller customer and a fuller customer is more profitable store.

Frozen Yogurt Experts

Sintel Systems are experts in the frozen yogurt industry. Providing sound advice and integrated, NTEP-certified scales with multiple tare function makes us the number one choice for any frozen yogurt establishment. By offering complete systems and all services, you have a direct and single-source for all POS needs.


To arrange a live online demo or speak to a product specialist, contact Sintel Systems today.



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