Amazon, the largest e-commerce company, is launching same-day deliver for Prime Members in 14 cities including Los Angeles.
Annual prime members who make a purchase of over $35 dollars prior the noon cutoff, should expect delivery before 9 p.m the same day. Operating seven days a week, prime members will be able to order more than a million items ranging from books to electronics.
Previously tested in select markets for a fee of $5.99 for prime members and $8.99 for regular customers, which will continue for regular members and prime purchases less than $35.
Large retailers lack the foundation for such a massive operation, even though it is a market sector many are eager to penetrate.
After a substantial increase of same day purchases over the 2014 holiday season, the company decided it was ready to launch a bigger operation.
Boasting 109 warehouses worldwide, fifty of which have been built in the last four years, Amazon has brought products closer to consumers making same day delivery possible.
Google is Amazons toughest competition thus far in the race for same day delivery. Costing $95 a year, Google Express Service offers customers same-day-delivery for purchases over $15 dollars. Only qualified items apply.
Others competing for market share include Wal-Mart, Target, Costco, and some start ups.
From its inception Amazon has aimed at speeding up delivery.
Other metropolitan areas being serviced are Atlanta, Baltimore, Boston, Dallas-Fort Worth, Indianapolis, New York, Philadelphia, Phoenix, San Diego, the San Francisco Bay Area, Seattle-Tacoma, Tampa Bay and Washington, D.C.
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