Limited time offers are a great way to keep your patrons excited about your products and drive sales. Starbucks are getting good at it, and I’m sure you saw their colorful Unicorn Frappuccinos on sale earlier this year.
As reported on Nation’s Restaurant News:
The Seattle-based coffee giant is at it again with the Christmas Tree Frappuccino, which is a red-and-green blend starting with a Peppermint Mocha Crème Frappuccino — a seasonal flavor already on the menu — that’s garnished with a “tree” of whipped cream colored with matcha, a caramel drizzle “garland,” candied cranberry “ornaments” and a strawberry on top. It was launched yesterday and is only available at participating locations in the United States and Canada until Monday, Dec. 11, unless they run out sooner.
A 12-ounce “tall” Christmas Tree Frappuccino is priced at $4.75-$4.95, depending on the market.
Operationally, I guess that should be simple enough — a couple extra garnishes and a separate whipped cream canister — and it’s certainly gotten media attention.
People magazine’s associate editor for digital platforms Maggie Malach tried it and the headline of her account declared it “Truly a Yuletide Journey,” I guess because the first Starbucks she went to wasn’t participating, and she gave it a thumbs-up.
And Starbucks’ Instagram post of the drink, as of this writing, has 519,213 likes, making it more successful in that regard than the Zombie Frappuccino (a tart apple-and-caramel flavored Frappuccino Crème topped with pink whipped cream “brains” and a red mocha drizzle) that was available Oct. 26-31 and has 319,358 likes.
Buzz-worthy and operationally straightforward, this type of LTO seems like an idea waiting to be copied by other restaurateurs. I wonder how many of them we’ll see in the new year.
Market It Right
A 10″ LCD customer display is the perfect way to promote your limited time offers and other schemes to benefit your patrons. Sintel Systems offers these as part of your complete personalized point of sale system, whether it’s a coffee shop, bakery, frozen yogurt, or almost any other business type.
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So if you’re interested in a complete point of sale from a direct and single source, contact us today to see how partnering with Sintel Systems will boost your business and keep it prosperous for years to come. Maybe you’ll be the next Starbucks.