Have you ever shopped in a pop-up shop?
Econsultancy.com explains what they are: “Pop-up shops are temporary outlets, which allow brands to have a presence on the high street, or to extend their existing offline presence into new areas for a short time.”
Larger brands in the United States have been using pop-up shops since the late 90’s.
What is so great about these pop-up shops? As a retailer, generally a pop-up shop lasts anywhere from a few days to a few months. Most pop-up shops are located on busy, high traffic areas which can garner a lot of buzz for your store.
TheStoreFront.com in a March blog listed some of the benefits of running a pop-up shop:
“Connect with customers: The pop-up retail format allows you to personally get to know your customers and build stronger relationships.
Sell more: About 95% of all purchases are still completed offline. This is your opportunity to take advantage of the retail channel.
Build awareness: Consumers and the media love the excitement generated by pop-up shops. Build awareness by going offline!
It’s cheaper: Launching a pop-up shop is 80% cheaper than a traditional retail store
Test new markets: Easily enter a new market and launch new products.”
If you are looking to target new markets and make your retail store stand out, perhaps a pop-up shop this fall will bring you the business and recognition you have been waiting for.
Sintel Systems is a quality provider of tailored Point of Sale systems across retail, restaurant and service industries, including frozen yogurt shops, pizzerias, sushi restaurants, cafés and retail stores.
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