Pop-Up Shops

pop-up shops

Have you ever shopped in a pop-up shop?

Econsultancy.com explains what they are: “Pop-up shops are temporary outlets, which allow brands to have a presence on the high street, or to extend their existing offline presence into new areas for a short time.”

Larger brands in the United States have been using pop-up shops since the late 90’s.

What is so great about these pop-up shops? As a retailer, generally a pop-up shop lasts anywhere from a few days to a few months. Most pop-up shops are located on busy, high traffic areas which can garner a lot of buzz for your store.

TheStoreFront.com  in a March blog listed some of the benefits of running a pop-up shop:

“Connect with customers: The pop-up retail format allows you to personally get to know your customers and build stronger relationships.

Sell more: About 95% of all purchases are still completed offline. This is your opportunity to take advantage of the retail channel.

Build awareness: Consumers and the media love the excitement generated by pop-up shops. Build awareness by going offline!

It’s cheaper: Launching a pop-up shop is 80% cheaper than a traditional retail store

Test new markets: Easily enter a new market and launch new products.”

If you are looking to target new markets and make your retail store stand out, perhaps a pop-up shop this fall will bring you the business and recognition you have been waiting for.

Sintel Systems is a quality provider of tailored Point of Sale systems across retail, restaurant and service industries, including frozen yogurt shopspizzerias, sushi restaurants, cafés and retail stores.

As a single source for business solutions, our experienced, knowledgeable team negotiates the complex POS landscape for you to enable you to find the right POS system for your business and budget.  Hardware – Software – Support

Questions or Comments: Contact us 855-POS-SALES www.SintelSystems.com

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