Entrepreneur.com brought together marketing experts to create Team Digital. Each week, Team Digital answers your questions on social media marketing, engagement and strategies.
When they were asked about social media tips for service industries, Team Digital offered some very helpful advice:
- Every business should be using Facebook and Twitter. If your business is primarily B2B (business to business) then you should also be using LinkedIn.
- Be selective in choosing your social media sites. Just because a competitor uses Google+ does not mean that it is a fit for your company.
- Keep an eye on your competitors to see what they are and aren’t doing. Perhaps they are missing out on a market that you can gain control over.
- Come up with creative content that makes you stand out in your target market.
The world of social media is constantly evolving. A site that may be popular today could be dead tomorrow. Stay up to date on the goings on in the world of social media marketing.
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