While a company’s social media presence is extremely important these days the company website is becoming popular once again.
An article on Wired.com states: “The comeback is bolstered by new interlinks that make it increasingly easy for websites to suck in and selectively repurpose some of the very social content that diminished the open web in the first place. These tools are typically used to highlight particularly interesting online conversations, to aggregate responses to a question posed by a consumer goods seller or media organization, or to facilitate question and answer sessions. So while the content comes from social streams controlled by outside companies like Facebook, it’s reshuffled and re-prioritized in a way that makes sense to the owner of the website.”
What your customers/clients like to see is themselves featured on the website. “Captivating potential customers by talking about those potential customers, rather than about the product.”
May be it is time to another look at your company’s website and see what you can do to make it even more appealing for your potential customers.
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