The Evolution of Websites and Online Marketing in the Restaurant Industry

marketing strategy article @ Sintel SystemsModern day internet technology provides businesses with resources, which are often free like social media, to advertise and bolster revenue. The use of such outlets has helped and transformed the restaurant industry. With little resources, restaurants can expand their marketing budget and raise profits.

The provides these four tips to maxamize the opportunities of today’s internet age:

1. Revamp Your Website to Be Locally Optimized

Search Engine Optimization (SEO) is the strategy of incorporating targeted key words into your website content to help increase traffic. SEO targets images, local, video, and academic searches.

For restaurants seeking local customers, it is important to use focus words that appear based on searches in your area. Googles Keyword Planner is a free tool, which provide lists of words users are searching for. Site content should be structured to include target words, which will make it easier for your target demographic to find you online.

Google My Business is a service that allows people to search your business on Google, Google Maps, and Google+. Sign up to make it easier for customers to find the business they are looking for.

2. Offer Online Ordering

Customers welcome the convenience of online ordering. Online ordering is is more profitable because consumers are more likely to buy a greater amount of food. They also provide a better ordering experience; therefore, increasing loyalty and satisfaction.

Not only are customers likely to spend more, costly mistakes from human error are prevented. Through automated systems buyers requests exactly what they want, which eliminates errors employees mishearing or forgetting to ask about a certain component. Customers can choose to pay upon pick up or once the order is submitted. Money from paid online orders is deposited directly into your bank account.

Programs, such as NetWaiter, make it easy to implement online ordering into your restaurants daily operations.

3. Use Social Media to Build Your Business

Social media allows business to engage with customers on a personal level and should  be a key component of your marketing campaign. Instead of focusing heavily on content, businesses should focus on interacting with their target market. The main things to remember when rolling out your social media strategy is:

  • Less is more. The quality of your posts is better than the amount of times you post.
  • Embrace the community. When users on social media reach out to you always recognize communication with a comment, “Like”, “Favorite”, or “Retweet”.  Interaction makes the customer feel appreciated or welcomed. Make outreach a main priority.
  • Put money on it. Although social media is free, don’t shoot down the notion of paid adverting. Sponsored posts and ads could provide more exposure and drive revenue.

4. Bring Your Menu to Life

Charles square, Oxford professor of experimental psychology says, “People’s perception is typically dominated by what they see.” Take professional pictures of your most popular dishes and implement them to online ordering. People are hesitant to buy items they cant see.

As a point of sale provider to restaurants, from quick-serve to full-dining eateries, it is important for business owners and competitors to stay in tune with new-food news.Sintel System Restaurant POS Software

Sintel Systems is the only full-service provider of tailored Point of Sale systems across restaurant and service industries, including frozen yogurt shops, pizzerias, and cafés.

Sintel Systems is here to help your business grow. As a single source for business solutions, our experienced, knowledgeable team negotiates the complex POS landscape for you to enable you to find the right POS system for your business and budget. HardwareSoftwareSupport

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