If it ain’t broke, don’t fix it! The truth of this old bromide is found in modern franchising, and in particular, the retail frozen yogurt segment.
“Although the popularity of the frozen yogurt franchise industry suffered a decline in the late 1990s, the category has been making a colossal comeback in the last decade, with a new generation of flavors, toppings, and store settings leading the charge,” writes FranchiseHelp.com in “Frozen Yogurt Industry Analysis 2013 — Costs & Trends,” a recent industry report. “With this new wave of frozen yogurt franchises blossoming, new franchisees will find that this industry is nowhere near its freezing point.”
Today, a frozen yogurt franchisee may implement a well-understood, tried-and-true franchise business model to achieve a great investment return and enjoy the life-changing experience of becoming his or her own boss.
Given the strong presence Sintel Systems has in the frozen yogurt segment of the restaurant POS marketplace, we share this analysis with our customers and franchise hopefuls looking for key opportunities. We also happily share our vast experience and expertise in the frozen yogurt market sector and geographic growth trends with startup owners in order to help them make the best decisions from the very beginning.
At the popular About.com, we found a great roundup entitled “Top Ten Reasons to Buy A Franchise” that highlights the benefits of the franchise business model for entrepreneurs:
“Buying a franchise eliminates all the hard work: finding a location, negotiating a lease, hiring reliable contractors and doing all this on-time and within budget,” About.com writes. “When you buy a franchise you are buying a complete turnkey business.”
“Having a proven system already in place eliminates the guesswork and errors a common business owner would normally face.”
3. Higher Likelihood of Success
“Since there is an already established system in place, there is a higher likelihood of success,” About.com writes. “If you follow the system the franchisor has put in place, you should be on your way to running a very successful business.”
4. Corporate Image and Brand Awareness
“If you buy into a franchise system that is already established the corporate image and brand awareness is already recognized,” About.com writes. “Customers are usually more comfortable purchasing items they are familiar with and working with companies they already know and trust.”
5. Easier to Obtain Financing
Again, because of a franchise’s proven business plan, lenders typically view successful franchise chains as having lower risk for default. “In addition,” About.com writes, “some franchise systems even provide in-house financing and/or leasing options.
Franchises are distinguished from other businesses or business opportunities by offering training programs, typically at their home offices or a franchise location. “The franchisor will train you to run your franchise exactly the same way their other franchise locations are run,” writes About.com. “This will ensure that you are running your business efficiently and will help to eliminate any common mistakes.”
Between direct access to the franchisor and other franchisees, no franchisee is ever alone.
“There is usually no need to worry about advertising your franchise. The franchisor usually takes care of handling all of the marketing,” writes About.com. “If the franchisor does not handle the marketing, they will have an outline for you to follow and sometimes specific vendors that will have systems in place for you to use.”
“Franchisors will only allow a certain amount of franchises to be open within a certain geographical region … You will be entitled to a certain area and no other franchises (within your franchise system) can be open within that area.”
“Being a part of a franchise system will always offer you more opportunities to grow within the system … Once you have become a successful franchise owner, the next step is to become a multi-unit franchise owner.”
Before you make your franchise move, consider calling Sintel Systems for a free phone consultation to help weigh and understand your options. We serve as a franchise incubator for clients across the retail, restaurant and service industries, forming lasting partnerships with our clients that you simply can’t get from a reseller.
Read the full About.com post here. The FranchiseHelp.com frozen yogurt industry report may be found here.
Sintel Systems is the only full-service provider of tailored Point of Sale systems across retail, restaurant and service industries, including frozen yogurt shops, pizzerias, sushi restaurants, cafés and retail stores.
As a single source for business solutions, our experienced, knowledgeable team negotiates the complex POS landscape for you to enable you to find the right POS system for your business and budget. Hardware – Software – Support
Questions or Comments: Contact us 855-POS-SALES www.SintelSystems.com