Amazon Expands Prime Now

amazon article @ Sintel SystemsAmazon has expanded their Prime Now program to their hometown, Seattle. The expansion will add one hour booze and restaurant delivery to the long list of eligible items.

Seattle is the first city from the Amazon Prime Now program which delivers beer, wine, and hard liquor, including rum, whiskey, and vodka.

The retailer giant already serves customer quick delivery in the London market.

Boasting 109 warehouses worldwide, fifty of which have been built in the last four years, Amazon has brought products closer to consumers making rapid delivery possible.

According to IBISWorld, alcohol sales are expected to increase revenue by $1.4 billion dollars as of 2020.

Deliveries in Seattle will extend from 8 AM to midnight seven days a week.

The retailers quick service delivery program operates in metropolitan areas such as Atlanta, Austin, Baltimore, Chicago, Dallas, Indianapolis, Miami, and New York.

Amazon Prime is a yearlong subscription worth $99 for willing customers. Prime offers free two day delivery, same day delivery, two hour delivery and $7.99 for one hour delivery on thousands of products.

Prime Now works as its own application for members through Apple and Android devices.

The eCommerce retailer initiated Prime Now last year in New York City and since been steadily expanding to urban cities across the U.S. Amazon Fresh, an eCommerce grocery store, is also integrated into the prime package but has been slower to expand.

On-demand groceries is a very fast growing market. Instacart, similar to Amazon Fresh, announced Tuesday it would be spreading their delivery service to their 17th market. Postmates, which also is in the delivery business, concentrates on delivering fresh meals, personal care goods, and alcohol.

As for Amazon’s restaurant delivery service it begin testing by allowing its employees headquartered in Seattle to order meals in conjunctions with their prime delivery service.

Amazon Prime has approximately 40 million users worldwide.
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