Better Burger chains are challenging traditional quick service restaurants like McDonald’s and are winning
Led by Shake Shack, chains providing better quality ingredients, are stealing market share form long established corporations.
Single restaurant locations are roughly worth $50 million dollars. Customers usually expect to wait in long lines for a taste of their food and shakes. Investors are vying for a piece of their shares.
Shake Shack, which is well known for its dedication to quality, has been largely successful not due to its delicious burgers but its customer service.
CEO Randy Garutti, recently told employees to put Shake Shack out of business. Meaning he wants his employees to give the best customers service possible, even if it means giving away free menu items to please a customer.
The New York Times says Shake Shacks dedication to quality makes it the “anti- chain chain.” It has completely destroyed fast food stereotypes.
Unlike major corporations, Shake Shack spends little on marketing and more on food content.
Shake Shack employees are paid more than minimum wage and are offered benefits like paid leave. Company execs say it helps bring in better employees.
Quality customer service should be the aim of all service industry retailers.
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