Reputation, Reputation, Reputation: The Top Five Casual Chains

casual dining

As the only full-service POS provider, from software development to franchise incubator to ongoing support, part of Sintel’s commitment to our customers and industry is to share buzz in the news about the casual chain restaurant landscape.

Whether you’re a first-time franchise hopeful, a small business owner or an established chain, it’s always smart to stay on top of industry trends. So who’s on top?

YouGov BrandIndex, which surveys more than 1.2 million consumers annually, recently summarized their dining data over the first half of 2013 wherein respondents were asked the following question: “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

Buzz scores range from -100 to 100 and are tallied by subtracting negative feedback from positive. Equal positive and negative feedback means a zero score.

Here are the top five casual dining chains with the best reputation so far this year, along with their Buzz score:

1. Olive Garden          23.3

2. Red Lobster           20.6

3. Applebee’s             16.4

4. Golden Corral        11.1

5. Chili’s                      10.9

How robust is your business? Could you use an ally with vast industry experience from a unique insider point of view? At Sintel Systems, we form lasting relationships with our clients that they simply can’t get from a reseller — from advising fledgling franchisers to nurturing young businesses to providing perspective to established businesses.

Large chains leverage the intelligence of their POS systems to offer their franchisers features such as client customization, easy management from remote locations and store-to-store profitability comparisons, but when it comes to high buzz scores the focus is directly on customer satisfaction. Does your current POS system allow for customer purchase histories, loyalty programs, gift certificates and rechargeable gift cards?

Learn more about Sintel’s POS systems and how our knowledge and support can impact your future success, call us for a complimentary phone consultation.

Read the full YouGov BrandIndex post here.

Sintel Systems is the only full-service provider of tailored Point of Sale systems across retail, restaurant and service industries, including frozen yogurt shopspizzeriassushi restaurantscafés and retail stores.

As a single source for business solutions, our experienced, knowledgeable team negotiates the complex POS landscape for you to enable you to find the right POS system for your business and budget. Hardware – Software – Support

Questions or Comments: Contact us 855-POS-SALES

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