Although being named one of the worst performers in the S&P 500 last year, Whole Foods is introducing a new chain aimed at a younger market.
Various other companies have begun a tight race with the leading organic grocery chain.
With a total of 417 locations currently open, the chain plans on opening 23 more by the end of 2015.
Once the king of organic grocery store, chains like Sprouts have caused a lot of competition in the market. People are jumping onto the organic bandwagon because of profitable companies like Whole Foods.
True success comes from being able to evolve among ever changing industries. Customers demands are always evolving.
Concepts for the new chain are heavily based on technology. Maintaining quality standards, the organic chain hopes to stock cheaper items and create trendy environments to attract younger shoppers.
The company has not released name or number of stores planned.
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