Daily Archives: Thursday February 12th, 2015


Pricing Insights Help Overcome Customer Irrationality

Pricing Insights Help Overcome Customer Irrationality   Inc.com has some “Pricing Rules You Need to Know” to help “make the most of customer weirdness” — i.e., irrationality about pricing. Their ABCs of Pricing states, “Buyers are irrational. Predictably so,” detailing “three of the frameworks — ‘anchors,’ ‘bumps,’ and ‘charms’ — they use to […]