Breakfast Trends in the Restaurant Industry

breakfastAmericans craving for breakfast items has gripped the restaurant industry. Items such as coffee, donuts, and pancakes have become the growth drivers at many U.S. restaurants.

Sales Data from Technomic demonstrates the breakfast trends in the quick service industry.

Cafes in particular make up the fastest growing  breakfast segment in the restaurant industry.

Breakfast sandwiches have become popular in part of recent trends. Paired with a cup of coffee it becomes an easy nutritious meal for your mornings on the go.

In a broad perspective focusing on breakfast items aids in boosting margins. Generally breakfast costs less to produce than other day-part meals, which offsets rising food costs.

In the past year breakfast visits increased by four percent while lunch and dinner remained equivalent.

Large chains have been quick to jump on the bandwagon as well. Taco Bell launched a breakfast menu late last year and witnessed a seven percent increase in sales. McDonald’s has tested all day breakfast in various locations in the U.S.

Other QSRs and casual dining establishments like Denny’s, Jack in the Box, and Sonic started offering all day breakfast back in 2011.

For many restaurant breakfast has proven to be a major contributor to sales. It is unknown whether the trend will be able to withstand more time but until than it is winning all other meal times.

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