With substantial decline in same store sales and several rough quarters, it seems Steve Easterbrook’s turnaround plan for McDonald’s is finally paying off.
Efforts proved successful in the last quarter of 2015, when the quick service chain not only increased sales but recaptured a large number of customers who had been opting for competitors.
Over the past months, Sintel Systems has documented the struggling QSR chains efforts to keep up with current trends.
Social stigma towards the brand has heavily affected sales. McDonald’s has been the staple of unhealthy food processes practiced by many traditional QSRs.
Although customers are increasingly seeking healthier alternatives, all-day breakfast has long since been an outcry from the masses.
McDonalds had the best same-store sales since the first quarter of 2012, with a 5.7% increase.
During McDonalds fourth quarter earnings call, Easterbook noted it was to early to call recent efforts a complete success.
The all day breakfast hype will soon die down and McDonalds will have to continue other initiatives in order to maintain their current momentum.
As a point of sale provider to restaurants, from quick-serve to full-dining eateries, it is important for business owners and competitors to stay in tune with new-food news.
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